In the UAE, storytelling is both a cherished tradition and a rising modern industry. From ancient poetry to contemporary fiction, the nation values voices that inform, inspire, and entertain. And now, with the rise of digital tools and self-publishing platforms, more writers—both local and expat—are bringing their books to life without waiting for traditional publishing deals.
Whether you’re a novelist, entrepreneur, poet, or children’s book author, self-publishing in the UAE has become more accessible than ever. With the right guidance, authors can take full control over their work, maintain creative freedom, and reach a growing audience of eager readers both within the Emirates and across the world.
In this guide, you’ll learn how to navigate each step of the self-publishing process in the UAE.
Understanding the UAE’s Publishing Rules and Cultural Norms
Before diving into the publishing process, it’s essential to understand the UAE’s unique cultural and legal landscape. As a diverse yet deeply rooted nation, the UAE places high importance on respecting Islamic values and maintaining harmony across communities.
Here’s what every author should be aware of:
· Content Review Is Required for Print Books:
If you plan to print and distribute physical copies of your book in the UAE, you must submit your content for approval to the National Media Council (NMC). The content is reviewed for alignment with cultural, religious, and social standards.
· Censorship of Sensitive Material:
Topics related to politics, religion, or content considered immoral (e.g., explicit scenes or offensive language) may be rejected or flagged.
· Copyright and Licensing:
While registration isn’t mandatory, you’re encouraged to copyright your work through the Ministry of Economy for added protection.
· Respect for the Arabic Language:
If your book is published in Arabic, it must maintain linguistic accuracy and cultural integrity, especially in children’s literature or education.
Whether you’re a local or foreign writer, being mindful of these standards will ensure a smoother publishing journey and avoid delays or rejections later.
Step-by-Step Process to Self-Publish a Book in the UAE
Publishing your book doesn’t need to be overwhelming. Follow these simple steps to move from manuscript to marketplace with confidence.
Step 1 – Finalize and Professionally Edit Your Manuscript
Before your book reaches readers—or even the approval board—it should be polished and error-free. Quality editing is one of the most important investments you can make.
Here’s how to prepare your manuscript professionally:
- Hire a professional editor—you can find skilled editors both locally in the UAE and through online platforms like Reedsy or Fiverr.
- Cultural sensitivity matters. Even if your book is in English, ensure the tone, references, and humor are culturally appropriate for readers in the Gulf region.
- Proofreading tools help, but never rely on AI tools alone. A fresh pair of human eyes can spot flow issues and inconsistencies.
A clean, well-structured manuscript sets the tone for every step that follows.
Step 2 – Apply for ISBN and Publishing Permission
To sell your book in bookstores, libraries, or online retailers, you’ll need an ISBN (International Standard Book Number). In the UAE, the National Media Council (NMC) oversees ISBN allocation and licensing for publications.
Here’s what to do:
- Visit the NMC’s website and register as a publisher (you can apply as an individual).
- Submit your manuscript for content approval if you’re printing physical copies.
- Apply for an ISBN for each version of your book (eBook, paperback, hardcover).
- Once approved, you’ll receive your ISBN, which should appear on your book’s back cover.
Note: Content approval is not always required for eBooks sold internationally, but check with local publishing consultants to avoid issues.
Step 3 – Format and Design Your Book for Print or Digital
Presentation matters. Your book’s cover is the first impression, and its interior layout must be easy to read across devices and formats.
Design tips for authors in the UAE:
- Hire a professional designer or use tools like Canva Pro or BookBrush to create a high-resolution, market-ready cover.
- Ensure RTL (Right-to-Left) formatting is correct if publishing in Arabic.
- For print, ensure your margins, bleed, and spine width are properly calculated.
- For digital, format your manuscript as ePub or MOBI—both are widely accepted formats on global platforms.
A professionally designed book builds credibility and attracts attention in competitive marketplaces.
Step 4 – Select the Right Publishing Format
Not all readers prefer the same format. Some love the tactile experience of a printed book; others enjoy the convenience of eBooks. Fortunately, you don’t have to choose just one.
Explore your publishing format options:
| Format | Pros | Notes |
| eBook | Low cost, global reach | Ideal for first-time authors or broad audience |
| Print-on-Demand (POD) | No inventory needed | Use with Amazon KDP or IngramSpark |
| Bulk Print | Better pricing per copy | Great for book launches or events in Dubai, Abu Dhabi, Sharjah |
Many authors in the UAE start with eBooks and move into print once their book gains traction or if they plan to sell copies at events.
Step 5 – Choose the Best Distribution Channel
Where you publish your book matters—especially if you want readers beyond the UAE to find it. While global platforms offer wide reach, local distributors can help you get into the regional market.
Top global platforms:
- Amazon Kindle Direct Publishing (KDP)
- Google Play Books
- Apple Books
- Draft2Digital / Smashwords
Regional options for UAE-based authors:
- Jamalon: One of the biggest online Arabic bookstores in the region.
- Neelwafurat: A popular e-commerce site for Arabic books.
- Noon.com: Offers local delivery and visibility across the Gulf.
- Emirates Publishers Association: Useful for networking and regional distribution.
You can also create your own author website or sell via social media platforms like Instagram and TikTok, which are highly active in the region.
Step 6 – Set Pricing That Matches the UAE Market
Setting the right price for your book can be tricky. It must reflect your book’s value while remaining competitive in the market.
Here’s how to approach pricing in the UAE:
- eBooks: AED 10–30 (depending on genre and length)
- Print books: AED 40–90 (depending on quality, page count, and binding)
Platform royalty examples:
- Amazon KDP: 35% or 70% based on pricing and distribution settings.
- Google Play Books: Approximately 52% after retailer cut.
- Apple Books: 70% royalty for authors.
Also consider VAT (5%) in the UAE, and keep track of sales income for local tax compliance if you’re running a business.
Step 7 – Promote Your Book Locally and Internationally
Once your book is published, it’s time to spread the word. Promotion is where most authors win or lose momentum. The UAE offers multiple platforms and communities for authors to gain visibility.
Here’s how to market your book:
Social Media is Key
- Run Instagram or TikTok campaigns targeting UAE readers.
- Collaborate with book bloggers or local influencers.
- Use Arabic hashtags to reach a broader audience.
Join Literary Events
- Participate in the Emirates Airline Festival of Literature.
- Attend book fairs in Sharjah or Abu Dhabi.
- Join writing groups like Dubai Writers Group or UAE Book Club.
Use Paid Advertising
- Facebook Ads, Amazon Ads, or Google Ads can help with discoverability.
- Offer early bird promotions, giveaways, or book bundles.
Building your brand as an author takes time, but each post, event, or feature gets you closer to your readers.
Conclusion
Self-publishing in the UAE isn’t just possible—it’s empowering. Whether you’re based in Dubai, Abu Dhabi, or anywhere in the Emirates, the tools and platforms are available to help you publish with confidence and professionalism.
With the right preparation, design, and marketing, your book can reach readers across the UAE and around the world. Just remember: every author starts with a blank page. What you do next could shape your career, inspire others, and bring your story to life.
So why wait for a publisher’s green light? This is your chance to own your voice, share your story, and start your journey as a self-published author in the UAE.
FAQs
1. Can foreigners self-publish books in the UAE?
Yes. Expats and foreign residents can self-publish in the UAE. However, for print books, content approval is still required from the National Media Council.
2. Is an ISBN mandatory for publishing in the UAE?
If you plan to distribute through bookstores or formal channels, yes. ISBNs are assigned through the NMC and are required for each format of your book.
3. What are the risks of not getting content approval?
Publishing without approval for print books can result in your book being pulled from shelves or denied entry into stores. It’s best to comply to avoid legal or distribution issues.
4. Which languages are best to publish in for UAE readers?
English and Arabic are the most widely read languages. However, books in Hindi, Urdu, and Tagalog also have niche appeal among expat communities.
