Introduction
When most people hear the word “ghostwriting,” they think of memoirs, novels, or even rap lyrics. While these creative endeavors are certainly part of the ghostwriting world, they often come with long timelines, limited scalability, and inconsistent income. What most people don’t realize is that the most profitable ghostwriting niches are far from the spotlight—yet deeply embedded in today’s digital and entrepreneurial ecosystems.
In this blog, we’ll explore eight under-the-radar ghostwriting services that are more scalable, in demand, and profitable than traditional book writing. Each service includes real-world examples and best practices to help you navigate this fast-growing career path.
1. Social Media Ghostwriting for Founders and CEOs
The internet has shifted: people no longer trust brands—they trust people. Entrepreneurs and executives are building personal brands to drive business success. Ghostwriters can play a pivotal role by writing authentic, educational, and engaging posts on LinkedIn, Twitter, and Instagram.
According to Ship 30 for 30, social ghostwriters are charging $3,000–$10,000/month to manage thought leadership content for founders and creators.
Use Case: Elon Musk’s presence on X (formerly Twitter) exemplifies this trend, proving that founders with strong personal brands attract media, talent, and investors.
2. Landing Pages and Sales Scripts
Unlike traditional copywriting, ghostwriting for landing pages blends persuasive storytelling with educational value. The goal isn’t to push a product—it’s to answer customer objections before they arise.
Companies are increasingly hiring ghostwriters who can produce conversion-focused copy that feels informative rather than salesy. This demand stems from a consumer shift towards value-based marketing.
Revenue Potential: $2,000–$10,000 per page with performance-based bonuses.
3. Startup Pitch Decks
This high-end ghostwriting niche caters to startup founders raising capital. A compelling pitch deck can mean the difference between securing $5 million in funding or walking away empty-handed. This is where storytelling becomes strategy.
Ghostwriters in this space often have a background in venture capital or startups themselves. Top-tier pitch deck writers charge anywhere from $10,000 to $50,000 depending on complexity and equity stakes.
Reference: CB Insights analyzed successful pitch decks and found that storytelling and clarity were key performance indicators.
4. Thought Leadership Articles
Thought Leadership Articles Publishing on LinkedIn, Medium, or niche blogs helps executives and subject matter experts solidify authority. Ghostwriters create consistent, insightful content derived from interviews, books, or podcast transcripts.
One ghostwriting agency reported growing from a solo operation to over 80 clients and $2M in annual revenue just by offering 800-word articles.
Price Range: $500–$5,000 per article depending on the client’s visibility and article platform.
5. Educational Email Courses (5-Day Format)
One of the fastest-growing niches is writing automated 5-day educational email courses. These act as lead magnets and build trust with potential customers—answering their questions and addressing objections in advance.
At Start Writing Online, opt-in rates quadrupled after launching a ghostwritten course, doubling business revenue.
Why It Works: Consumers prefer guided education over pop-ups offering discount codes or newsletters without context.
6. Speechwriting for Executives and Politicians
Speechwriting remains a premium service, especially for clients in politics or high-stakes industries. Some ghostwriters earn $20,000 per speech—but the catch is that demand is often limited to those with insider political experience.
Note: While it’s lucrative, this niche is harder to break into without a background in public affairs or communications.
7. Book Ghostwriting
Ghostwriting memoirs and business books might seem glamorous, but projects often take 6–12 months and tie up bandwidth. Unless you’re working with a high-profile figure, it’s difficult to command more than $50,000 per book.
Reality Check: That’s equivalent to $50,000 per year if you can only take on one major project at a time. Compared to email courses or pitch decks, ROI is lower.
Exception: Elite ghostwriters like J.R. Moehringer (ghostwriter for Prince Harry and Andre Agassi) are paid millions, but they are rare.
8. YouTube Video Scriptwriting
Most creators don’t wing their videos—they use teleprompters and scripts. Ghostwriting engaging, structured video scripts (especially educational or entertaining ones) is a massive opportunity.
A well-written script is the backbone of high-retention content on YouTube, where attention span matters. Ghostwriters here earn $500–$2,000 per video script and often bundle services like thumbnails and SEO optimization.
Trend: Video ghostwriters are transitioning into content strategists and producers—creating retainer-based income.
Final Thoughts
Ghostwriting has evolved from a quiet, behind-the-scenes trade to one of the most versatile, scalable, and profitable writing careers. From social content to startup decks and educational funnels, the opportunity is massive—especially if you stack services.
Whether you’re just starting or looking to expand your ghostwriting repertoire, these eight services offer a modern roadmap to six-figure success.
Ready to dive in deeper? Explore our guide to become a ghostwriter to turn your writing into a thriving business.
